American Custom Lures is based in North Myrtle Beach, SC and all lures are hand made from start to finish. Lures are customized to the customers exact specifications and are proven tournament winners!

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Video

  • THIS 18 OZ WARHOO GOT THE JOB DONE FOR THE CREW OF PLUMB CRAZY!

  • THIS HOO DART 50 WAS CUSTOM BUILT FOR THE GUYS AT AMERICAN AQUATIC, THEY PICKED EVERY DETAIL DOWN TO THE DESIGN OF THE EYE.

  • THE 3OZ HOOSKULL IS OUR GO TO BAIT WHEN PULLING BALLYHOO! THIS HOO COULD NOT RESIST THIS ON A COLD DECEMBER MORNING!

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